To avoid mistakes, consider these lucrative real estate investing strategies

Lucrative Real Estate Investing Strategies You Need to Know About

Investing in real estate has many benefits for your future finances. On the one hand, you can choose to make a small investment that will later supplement your income. On the other hand, you can make a business out of it and live off of it. It all depends on your final goals. The main reason why real estate investments are so profitable is that the market is not as volatile as the stock market. Nevertheless, if you want to make a profit, you can’t just buy the first property you see. So, here are some lucrative real estate investing strategies you need to know about. These will help you avoid some of the real estate investment mistakes that beginners often make.

One of the most lucrative real estate investing strategies is investing in rental properties

As we all know, buying real estate doesn’t come cheap. Therefore, people often can’t afford it. However, they still need a place to live or office space for their business. So, renting is the best option for them. Plus, you will have a constant income from the rent they pay. Of course, if you want to find quality tenants, there are some factors you need to consider before investing in real estate. For example, you need to find a good location, analyze the income potential, and consider the risks. But it’s all worth it in the end. Now, if you decide to go this route, you can apply one of the following real estate investing strategies.

A lease agreement and two pens.

Buying and holding rental properties

This is probably one of the most common and lucrative real estate investing strategies you need to know about. In this case, as an investor, you buy a property and hold on to it for an extended term. During this term, you will benefit from a constant cash flow. Of course, this needs to cover all the expenses related to the property. So, make sure you consider the property taxes, mortgage, and maintenance costs when you set the rent. Moreover, don’t forget that you also need to make a profit. Therefore, the value of the rent needs to be higher than the property expenses.

Now, another aspect you need to consider is the type of landlord you want to become. And here are your options:

  • Becoming a residential landlord is a good idea, particularly if your goal is to supplement your finances. Of course, you can also live on this income. But in this case, you will need to invest in more than one residential rental property. You also need time and patience to manage the property and deal with tenants.
  • Becoming a commercial landlord is a more profitable real estate investment. This is because you’re dealing with businesses that require more space and have bigger capital. Of course, this also involves higher expenses for you as a landlord. And you will probably need to hire a property manager to give you a helping hand.

The office space of a business.

Reinvesting the value of the rent

As previously mentioned, investing in real estate can supplement your current income or can represent a business in itself. When it comes to rental properties, to generate a higher income, you need to own more than one property. Therefore, a good strategy is to start with one and hold on to the profit generated by the rent until you can afford to buy a second one. And you can continue to apply this until you buy several properties. Of course, you need to be patient because it will take some time until you’ll be able to make a living out of this.

It’s also important to have a target tenant in mind before investing in a property. This way, you can factor in the needs of your future tenant when buying a property. And in turn, this will attract quality tenants. For example, if you want to invest in commercial real estate, you can focus on a certain business sector. For example, according to the specialists from, the number of addiction treatment centers is on the rise. Of course, nobody wants to make a profit from other people’s problems, but the demand needs to be met. Plus, you will also contribute to those people getting the help they need.


Flipping real estate

Flipping real estate is one of the best-known real estate investing strategies. The idea here is to buy a property at a low price, fix it, and then sell it at a profit. To do this, you need a lot of experience or help from professionals. Otherwise, you risk going into debt.

A good flipper needs to know the market well to determine what is worth investing in. Moreover, you need to properly assess the costs and duration of the repairs before placing an offer. Otherwise, you risk running out of time and money. Therefore, you need to have a construction team on hand to help you fix the property quickly. Plus, you also need a good real estate agent to help you sell the property quickly and negotiate a good price.


Wholesaling real estate

Wholesaling is the best real estate investing strategy for investors that want to make easy money. Of course, this doesn’t mean that it’s a piece of cake. You still need lots of experience and contacts in the field to profit from this. So, here’s what you need to do:

  • Identify a property that is undervalued with a seller that is eager to sell.
  • Place the property under contract with the seller.
  • Assess the costs of the repairs and the correct market value to set the right price.
  • Start looking for a buyer.
  • Once you find a buyer, you contract the property at a higher price.
  • In the end, the seller gets the initial asking price, the buyer becomes the owner, and you collect the price difference between the two contracts.

A seller, two buyers, and the investor shaking hands on a real estate deal.


Investing in real estate is a lot less risky than investing in stocks. Plus, with a bit of experience, good contacts, and dedication, it can be extremely profitable. If you’re a beginner, start with a small investment and ask for help. Later, once you get the hang of it, you can start growing and even make a living out of it. In any case, consider these lucrative real estate investing strategies you need to know about to avoid initial mistakes.